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About BellaCrafts Craft Supplies

BellaCrafts was established by Belinda Sampson (Poore) and actually started as just a small selection of handmade items such as cards, candles and jewellery being sold at her previous full time job! From there, our first premise opened as a small shed but we quickly grew to provide a relaxed, friendly Craft Centre full of beautiful beads and creative crafts offering space that can be used by adults and children to allow their imaginations to flow.

bella craft location

In 2019 we expanded to open our second centre in Kings Walk, Winchester! Our new centre features a lot of the same great workshops and products as Fair Oak but also offers private hire spaces, our own tea rooms and lots of exciting new activities too.

Our unique Craft Centres offer not only a lovely shopping experience for all your craft materials but also a chance to take a seat and craft or leave the children to be entertained whilst you relax. We are renowned for providing a super setting for children and adults, groups, individuals, community and businesses.We run workshops for adults and children every day and just love to see new faces, those travelling from afar and our regulars. No two days are the same!

bella craft location

We can travel to your place of work or home to bring our activities and crafting to you. We offer a different, friendly shopping experience where we will always go that extra mile for our customers. Come and browse, take a seat, craft, relax and enjoy your experience. 

We also offer our crafting activities to businesses and local events. Book us to provide crafting activities, family fun area or organised workshops for your business or event! 

Meet our team


I started the company in 2007 and have loved to see it grow. Crafting began as a passion for me and has become my lifestyle. I've always strongly believed in providing a flexible, affordable, fun service for families. We've enjoyed being a place where anyone can pop in, relax, feel at home and just enjoy crafting.

I oversee all aspects of the business and really love implementing new ideas and projects. I work closely with other local businesses and my current project is to promote BellaCrafts across the south coast, spreading our message of family fun and crafting through local carehomes, schools, events and county shows. I'm also a board member of the AFCI so I'm in contact with lots of other craft retailers nationally and help to support through annual events such as The One BIG Show. See more info on our AFCI page.

My favourite craft is Mixed Media; I've been to workshops up and down the country, really what could be better than an afternoon spent with paint!

My favourite day to work is Friday as there is always such a lovely buzz before a weekend of parties, plus we usually have some lovely, local crafters in creating their own projects.

Meet Victoria

Being my big sister, Belinda has always been a massive inspiration to me but seeing her start her own business from nothing was incredible. I remember the days when we would sit in her bedroom at Mum's house bagging sequins, sorting beads and designing cards and jewellery whilst chatting and snacking like all sisters do. From there I've watched the business grow, a lot, from opening our first shop, employing staff, launching our own website and online shop plus offering activities and events across Hampshire.

Throughout school and college Belinda supported me and I would from helping out at weekends and busy times I developed a real passion for the business. Since I came on full time in 2014, I have learnt so much in my role.

Everyday is different and I love to plan the activities, workshops, events as well as choosing all the latest products. My main focus is marketing and planning exciting new events...

My favourite crafts are jewellery making and sewing, though ask anyone, everything I make ends up purple!


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